RI Cultural Impacts of Globalisation Slides

Cultural Impacts of Globalisation

What is Culture?MaterialComponentsNon-materialComponentsClothingJewellery/ornamentationFoodArt (paintings, sculptures, etc.)Architecture Language & symbolsBeliefs & valuesNorms, traditions/customsReligionArt (film, music, dance, etc.)Sport(Ferrante, 2011) •Culture is a way of life,comprising:

How is Culture Exchanged and Spread?•Conquest and occupation•Cross-border/international trade•Migration •Tourism•Mass media •The Internet (Ferrante, 2011)

Cultural Globalisation•Culture flows easily because much of it is abstract–digitised forms increase ease flow; tangibleforms of culture accompany international trade (e.g. food)•Barriers still exist in places lacking access, and cultural flows are unqeual: dominant and popular cultures move more quickly•Three main perspectives: Homogenisation (convergence), Hybridisation, and Heterogenisation(differentialism) (Ritzer, 2011)

Q8. Cultural Globalisation Trends•Homogenisationscenario•Local cultures become shaped by global more powerful cultures (Western) or a “global culture” due to weak barriers and strong flows (e.g.Americanisationor McDonaldisation)•Globalisationseen to be a destructive force that erodes identitiesand local cultures and eliminate uniqueness of national cultures(Hassi& Storti, 2012)

Q8. Cultural Globalisation Trends•Hybridisationscenario•Internal and external flows combine to create unique cultural hybrids of the two; barriers exist to prevent overwhelming of local culture, but do not completely block external flows•These new, distinctive and hybrid cultures are neither global nor local at their core (e.g.creolisationand glocalisation) (Hassi& Storti,2012)

Cultural Globalisation Trends•Heterogenisationscenario•Cultures become more diverse over time (local) or distinct from each other (trans-local/global) due to strong barriers and weak flows•Local cultures experience continuoustransformation and reinvention; only peripheral surfaces of culture affected by globalisation–actual crux of culture remains intact and unaffected(Hassi& Storti,2012)

Q9. KFCinChinaasHybridisation•Products and practices uniquetoChinese market •Chickymascot•Hostesses for children•Schooloutreach programmes•Spicy chicken sandwich