TMJC_2023_H2 Economics_P1_QP
Uploaded by ahoy · 8 October 2023
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_________________________________________________________________________ H2 ECONOMICS 9570/01 Paper 1 12 September 2023 2 hours 30 minutes Additional materials Two Answer Booklets _________________________________________________________________________ READ THESE INSTRUCTIONS FIRST Write your name and Civics Group on all the work you hand in. Write in dark blue or black pen on both sides of the paper. You may use an HB pencil for any diagrams, graphs or rough working. Do not use staples, paper clips, glue or correction fluid. Answer all questions. The number of marks is given in brackets [ ] at the end of each question or part question. Begin Question 1 and Question 2 on a new answer booklet. Hand in Question 1 and Question 2 separately . _________________________________________________________________________________ This document consists of 9 printed pages and 1 blank page. TAMPINES MERIDIAN JUNIOR COLLEGE JC2 PRELIMINARY EXAMINATION
2 Tampines Meridian Junior College 2023 JC2 Prelim H2 Economics 9570 Paper 1 Answer all questions. Question 1: Global warming and the ice cream industry Extract 1: US ice cream industry sees bright future ahead The ice cream category saw sales increase less than 1% to US$6.79 billion in US multi-outlets for the year 2022, according to Chica go-based Information Resources Inc. (IRI) data (Table 1). An increase in sales is positive news as this category suffered a decline in sales during the prior year. Table 1: US ice cream sales, 2022 Product Dollar sales Unit sales (million US$) % change vs. year ago (million) % change vs. year ago Ben & Jerry’s $917 - 3.1% 182 - 10.5% Haagen Dazs $785 9.9% 168 2.4% Blue Bell $657 4.5% 126 - 4.8% Breyers $498 - 0.7% 120 - 4.1% Tillamook $251 19.4% 52 21.6% Category total* $6 789 0.2% 1 629 - 4.5% *Includes brands not listed Source: IRI, for the 52 weeks ending 4 September 2022 On an individual dairy processor basis, Tillamook had the best year. According to IRI, its dollar sales increased by more than 19% to US$251 million. “Our ice cream business has been very successful an d has grown enormously over the past few years. Although our organisation is over 110 years old, it is only recently that we have expanded our ice cream distribution outside Pacific Northwest, and that has been the biggest driver of our growth in the la st year,” Ty Holden, assistant category growth manager, Tillamook County Creamery Association, tells Dairy Foods . “We know that we make the best ice cream (due to ad ding extra cream), so our focus is making it available to as many people as possible by expanding into new regions, channels, and retailers. In the future, we will continue to grow by increasing our assortment with exciting new flavors and by introducing new formats and platforms that reach incremental consumers.” “Just like many other ice cream brands, despite sup
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