(2023)CHIJSEC S3 Core Geog EOY - Mark Scheme

CONVENT OF THE HOLY INFANT JESUS SECONDARY Secondary 3 Express End-of-Year Examination 2023 CANDIDATE NAME CLASS 3/ REGISTER NUMBER GEOGRAPHY Paper 1 2279/01 29 September 2023 1 hour 45 minutes MARK SCHEME This document consists of 14 printed pages. [Turn over

2 CHIJSec/2023/EOY/3E/2279/01 1 Geographical Methods (a) A group of students wanted to investigate the shop and service provision at ION Orchard in Singapore. ION Orchard is a premium shopping mall that brings together brands across fashion, food and lifestyle at Singapore's most popular shopping district, Orchard Road. Fig. 1 shows the questionnaire survey designed by the students. Geographical Fieldwork Questionnaire 1. Which continent are you from? Asia Europe North America South America Australia & Oceania Africa 2. How often do you visit ION Orchard? Every day Every two or three days Once a week Once a month Rarely 3. On a scale of 1 – 3, how would you rate the shop and service provision at ION Orchard? (1 – very bad, 3 – excellent) 1 2 3 O O O 4. What is/are the reason(s) for visiting ION Orchard today? Fashion and fast food Electronics Restaurants Café Beauty and wellness services Singapore Airlines service centre Others: _______________ 5. How would you describe your experience at ION Orchard? Fig. 1

3 CHIJSec/2023/EOY/3E/2279/01 (i) Suggest considerations the students should take to ensure that the data collected is reliable. [3] Award 1m per point Cap @1m if student list the considerations Accept plausible answers • The students should consider simple random sampling as no biasness of the students is involved in the selection of respondents. • The student should ensure there is a large sample size of more than 30 respondents for the questionnaire survey to ensure greater representativeness. • The students should divide themselves and spread across several locations in ION Orchard for the questionnaire survey to achieve wider coverage. • The students should repeat the investigation throughout the week and include both weekdays and weekends to ensure representativeness of the data collected. (ii) Describe the limitations of the questionnaire shown in Fig.1 in addressing the aim of the investigation. [3] Award a max of 1 additional mark for further development of each point Accept plausible answers • Question 1 ‘which continent are you from’ is irrelevant to the aim of the investigation and hence not necessary in the questionnaire. [1] • The pre-defined options provided for Question 3 is too limited (only 3). [1] This may not present a representative view of the shop and service provision at ION orchard. [1] • There is a double- barrelled option (fashion