RI_WS3_Advertising_Techniques.pdf

RI RP EL Y3 23’ 1 Raffles Institution Raffles Programme English Language Year Three 2023 Name: __________________________________ ( ) Class: 3 ( ) By the end of this lesson, I will be able to: 1. analyse and evaluate advertisements. 2. evaluate the effectiveness of various techniques employed in advertisements. ANALYSIS OF AN ADVERTISEMENT View and listen to the following advertisement : ‘Ronco Showtime Rotisserie’ (from beginning to 4:15) https://www.youtube.com/watch?v=GG43jyZ65R8 PURPOSE: AUDIENCE: CONTEXT: CULTURE: Worksheet 3 Persuasion: ADVERTISEMENTS

RI RP EL Y3 23’ 2 EVALUATION OF PERSUASIVE TECHNIQUES EMPLOYED: EVALUATION OF ADVERTISING TECHNIQUES EMPLOYED:

RI RP EL Y3 23’ 3 ADVERTISING TECHNIQUES When coming up with their advertising campaigns, on top of having to brainstorm for a concept, companies would also need to decide on the advertising technique(s) that they would use in their advertisement to entice their target audience to buy their products or services. In this section, we will be analysing several popular advertising techniques that companies employ in their campaigns. Advertisement: Oral B Australia PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 4 Advertisement: Proactiv (https://www.youtube.com/watch?v=-ycrbaXipHw) PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 5 Advertisement: Burger King vs McDonald’s (https://www.youtube.com/watch?v=qvh8uT68hFQ) PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 6 Advertisement: Crisis Relief Singapore PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 7 Advertisement: I won’t wear a helmet PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 8 Advertisement: Apple Watch Series 8 (https://www.youtube.com/watch?v=UfawgQJICU8) PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 9 Advertisement: Patagonia PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION:

RI RP EL Y3 23’ 10 Advertisement: Mac vs PC (https://www.youtube.com/watch?v=48jlm6QSU4k&t=31s) PACC: ADVERTISING TECHNIQUE(S) EMPLOYED: EVALUATION: