EJC_H2_ECONS_P2_-_Qn_Paper

1 © EJC 2018 9757/02 [Turn over EUNOIA JUNIOR COLLEGE JC2 Preliminary Examination 2018 General Certificate of Education Advanced Level Higher 2 Economics Paper 2 Essays 9757/02 17 September 2018 2 hours 15 minutes Additional Materials: Answer Paper READ THESE INSTRUCTIONS FIRST Write your name, civics group and question number on the work you hand in. Write in dark blue or black pen on both sides of the paper. Write your answer to each question on a fresh sheet of paper. Do not use staples, paper clips, highlighters, glue or correction fluid. Answer three questions in total, of which one must be from Section A, one from Section B and one from either Section A or Section B. At the end of the examination, fasten your answers to each essay question separately. The number of marks is given in brackets [ ] at the end of each question or part question. Please note that Paper 2 takes up 60% of the total score. _____________________________________________________________________________ This document consists of 3 printed pages and 1 blank page.

2 © EJC 2018 9757/02 [Turn over Answer three questions in total. Section A One or two of your three chosen questions must be from this section. 1 Toy building brick companies like Lego have in creasingly switched away from using cheaper oil-based plastics to sustainable plant-based ones. Such a move will enhance their image, hence mitigating the effects of a pessimistic economic outlook. Additionally, parents are opting for mobile interactive games as an avenue for imaginative play for their children. Discuss how the above might affect expenditure by consumers on toy building bricks and its related goods. [25] 2 Many firms have been aggressively expanding overseas. This ex pansion not only involves selling products in new markets, but also includes offshoring their production. Such expansion has not been welcomed by domestic firms in these overseas markets. (a) Explain why domestic firms might fear such expansion by foreign firms. [10] (b) Discuss the view that the best strategy for domestic firms to respond to increased competition from foreign firms is to cultivate brand loyalty. [15] 3 Medical drugs have been marketed at such extraordinarily high prices that many people will simply not be able to afford them. (a) Explain the possible sources of market failure present in the medical drugs market. [10] (b) Discuss how policies to address these sources of market failure may result in unintended consequences. [15]

3 © EJC 2018 9757/02 [Turn over Section B One or two of your three chosen questions must be from this section. 4 Many economists argue that managing rising pr ice pressures is the single most important macroeconomic objective for governments. (a) E