English_P2

English Paper 2 Notes Visual Text Notable Common Questions: Message: What is the purpose of this poster? - Look out for title/call to action/emphasised portions/overall theme of the poster - Format: To (action verb e.g. advise/urge) (audience) (message) so as to (expected outcome) Intended Effect: The advertisement states that…...what effect is this intended to have on the reader? - Identify what is striking about the element and the emotion derived from it - Find out what the element wants the reader to do - Format: The statement was written so that the reader will feel (emotion) so that they will (action). - If a quote is given, show understanding of said quote by reinstating it in synonyms Effect of photograph: How does the photograph illustrate _________? - Describe photograph, write more on impactful elements - State what can be inferred from the elements you have raised - Relate this to the overall message of the extract - “Quote or Element” suggests that “Explanation of effect” - If the criterion is broad, specify, with clear links, the subset of the criterion - How does the illustration highlight the role of social enterprise?: Must specify what social enterprises do Effect of statement: What is striking and effective about……? - Use the “Elements of Appeal” below to find out what is different about the text compared to other texts - State what is striking about the text. What makes this text memorable? - State what is effective about the text. What message does this text convey impactfully? - E.g “Silk: Strength in Every Pour”: The slogan is striking as silk is often associated with soft and smooth objects while in the slogan it is associated with strength. The slogan is effective as it highlights/emphasises how the silk milk has health benefits that will nurture the body while being delicious to drink. - Striking: Memorable, Effective: Highlights message Effect of element: Explain how…...highlights the message of the poster - Identify what is particular about the element and how it emphasises the message - Format: The (element’s unique quality) highlights that (underlying theme) so that (main message) - If the criterion is broad, specify, with clear links, the subset of the criterion

- How does the statement highlight the role of social enterprise?: Must specify what social enterprises do Appeal to audience: Refer to the heading…...Give two reasons why the information presented will appeal to participants. - Identify elements of the information presented that strike you - State the action of the element - E.g. It portrays the participants as positive youths. Target Audience: Who might this advertisement target? - See “Elements of Appeal” of the text shown below - Infer from the nature of the visual the audience it is meant to target - The target audience may be a specific age group (children, teenagers, adults) or a group the advertised subject caters for (Milk for health-consci